All work
//DEV · Logo and website · Toronto
Iconic Brows
A modern beauty salon in Toronto that specialises in perfect brows. I helped the salon stand out in the market with a stylish logo and a functional website.
//Goals
What we set out to achieve
Make the brand more recognisable through the logo and design
Highlight the attention to detail and premium style of Iconic Brows
Create a modern, elegant design that attracts the target audience
//Process
How I worked
Research
- Analysis of beauty and aesthetics trends
- Interview with the salon owner to understand the brand’s mission and values
- Analysis of the salon’s target audience
- Competitor analysis among Toronto beauty salons
- Agreeing on the terms of work
Logo design
- Key brief: the logo should be modern and minimal while signalling premium quality
- Minimal sketches
- Several initial logo versions
- Selection, refinement and final version
Website
- Defining features: responsive design, Google Maps integration, easy navigation
- A pleasant, easy-to-use website design
- Built on Readymag: desktop and mobile layouts, online booking, optimised images, basic SEO
- Final sign-off with the client
Project gallery
03 photos · click to open